Ben was the official race photographer during our Atlantic rowing expedition in 2015/16. Once the race was over and everyone stood firmly on dry land in one piece, Ben asked me to design his new logo.
A clean and precise logo design was the brief from Ben – pure, uncluttered and modern. Using a bold san-serif font I kept the design purely ‘typographic’, with specific kerning, selective font weight and a subtle ‘slice’ in the second ‘F’ to tighten the word. The final logo ‘package’ I gave Ben included both ‘stacked’ and ‘linea’ layouts to suit any platform Ben wished to apply it.