Snowcard are one of the industry pioneers for tailored insurance policies for sporting trips.

I was tasked by an agency to update Snowcard’s company brand and create a new visual identity, differentiating them in the overcrowded insurance marketplace.

I designed a modern brand identity that reflected Snowcard’s brand values in a new visual identity that encompassed a brighter, younger look and feel. For the logo, it was important to incorporate the environments most ventured by Snowcard’s clients, namely mountains (shown in the main icon) and river sports (the ‘c’ character in ‘card’ flows into the ‘a’).

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